Following the coronavirus pandemic, an increasing number of companies have turned to an SEO consultant , having felt the need to digitize and expand their business also in the online world.
This explains why the SEO specialist has become even more important. What is it about? We are talking about the professional who plans and develops those activities that are needed to ensure that a website has the desired visibility in organic searches on search engines, starting with Google (which is very different from advertising).
Below we explain in detail what an SEO consultancy consists of, thanks also to the precious information that SEO Leader has provided us.
What SEO consultancy is for
Each SEO consultancy is aimed at making the site object of the activities appear as high as possible in the organic target searches. An SEO expert , therefore, works above all on visibility, which translates into appearing on the first page of Google search results. But that's not all, because for many SERPs it is not enough to be on the front page, since what matters is being in the high part of the results.
SEO therefore helps you to increase traffic by making sure that your site can be interpreted optimally by search engines.
SEO activities
There are numerous activities that an SEO professional engages in: for example the so-called keyword research , which consists in the research of keywords, a reality related to a much broader sector than the simple use of search terms. Today, in fact, it is mainly the aspects relating to the research intent that count.
In addition, an SEO Specialist takes care of SEO audit , which consists of the SEO check-up of websites. Furthermore, optimization of the code , infrastructure and crawling paths of the site is very important for SEO positioning . Finally, we cannot forget the optimization that has to do with the user experience .
In addition to these so-called on-site activities , there are others that are defined off-site , whose intent is to increase the level of authority of a project. Just think, for example, of social signs and above all of the strategies to increase the authority of a domain : the SEO consultant works in order to obtain and build valuable backlinks, without which it is almost impossible to appear among the first results that are proposed. from Google.
The user experience
But what does it mean for an SEO consultant to work on the user experience? It is good to be aware of the fact that the way in which users interact with a website affects Google positioning , especially if the navigation is carried out from a smartphone or in any case with a mobile device. Currently Big G uses a large number of metrics that have to do with the user experience and uses them in order to improve the Serp.
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